The ABT PRO Alcohol-Based Marker was a new product for Tombow in 2019. When creating the branding for this product, our main goal was to differentiate the ABT PRO from Tombow's most well-known marker, the Dual Brush Pen, which is water-based. The ABT PRO, on the other hand, is alcohol-based and permanent.
The strategy to differentiate the products was to position the ABT PRO as a more professional product; to target the fine art audience rather than crafters. As a solution, I designed various vector graphics and icons to communicate the main benefits and features of the product and used those icons across various marketing and sales collateral.
The logo for the ABT PRO was provided to us from our parent company, which was used as a starting point for the branding. Throughout the launch of the new product, a variety of products were created to promote and educate B2B and B2C customers on how to use the product.
Marketing Materials Designed:
• Product packaging for 12-pack sets (6) and 5-pack sets (8)
• Social media teasers prior to product launch
• Website landing pages with educational content to teach consumers how to use the product
• VIP Club marketing materials and product launch graphics
• B2C and B2B email marketing campaign graphics
• Catalogs and sell sheets for B2B customers
• Advertisements for print and digital publications
• Product sampling materials for B2B and B2C customers
• In-store product displays for retail customers
• POP displays for end cap graphics
Product Packaging
Social Media Teasers
Website Landing Page
VIP Club Product Launch
Meet the Artist – B2C Email
In-Store Product Displays
Product Sampling Cards
ABT PRO Product Sell Sheet
Print and Digital Advertisements
