The Objective
The Tombow Holiday Gift Guide for B2C customers is designed to help shoppers find the perfect gift for artists, crafters and hobbyists on their holiday shopping list. Our goal for the design was to make it easy to search by category (new products and stocking stuffers) price ($25, $50 and $75), and by trend (lettering, planning, watercolor, drawing and craft).
Challenges
We had a limited budget and resources and were required to use an already existing template for the landing page design. As a result, we were not able to incorporate the landing page into the main navigation, which required us to think of creative ways to direct users back to the gift guide while shopping. One solution was to add navigational images at the top and bottom of each category page to direct shoppers to "return to holiday gift guide". Another solution was to design a variety of homepage banner images, emails, and Instagram stories with targeted messaging to lead shoppers to specific category pages.
To account for budget restrictions and to make the best use of resources, we repurposed the lifestyle photos curated for the B2B Holiday Gift Guide to demonstrate how Tombow products can be used for holiday crafting and a variety of consumer trends.
Homepage Web Banners
Below are examples of Homepage Web Banners designed to lead shoppers to specific category pages within the Holiday Gift Guide. These were designed to improve the user experience and to eliminate the number of steps taken to reach their desired destination. We designed a CTA for each page within the gift guide and periodically changed the image to lead shoppers to new products.
Category Pages + Navigation
Below are examples of Category Pages with return navigation images.
Mobile U/X
The Holiday Gift Guide was optimized for mobile. Below is a screenshot and video of the user experience.
