The Dual Brush Pen Seasonal 6-Pack Sets were designed with the Walmart customer in mind, which consists of novice artists, crafters and hand letterers. The color palettes of these sets were selected to focus on birthdays, winter holidays, Thanksgiving and Valentine's Day. The goal of the artwork for each set is outlined below, but the big picture objective was to incorporate both hand lettering and illustration into each piece so that it's done in a style that looks achievable by beginners and first-time crafters.
Celebration 6-Pack
Art Direction
The goal of the Celebration 6-pack artwork is to illustrate a slice of cake (or cupcake) to communicate celebration in a whimsical and playful way. We wanted the artwork to incorporate fun decorations like detailed borders, flowers, sprinkles, candles, etc. so that it appears bright, upbeat and happy like a party scene.
Final Artwork by Smitha Katti – Celebration Set
Final Packaging Design – Celebration Set
Pumpkin Spice 6-Pack
Art Direction
The goal of the Pumpkin Spice 6-pack artwork is to illustrate a pumpkin spice latte in a decorative mug or travel mug to communicate the festive and warm feelings of fall. We wanted the illustration to incorporate aesthetics such as, a whipped cream topping sprinkled with cinnamon, leaves and foliage in front of and behind the cup that symbolize fall, and playful patterns to add texture.
Inspiration Moodboard – Pumpkin Spice
Markers Included – Pumpkin Spice
Final Artwork by Smitha Katti – Pumpkin Spice Set
Final Packaging Design – Pumpkin Spice Set
Merry & Bright 6-Pack
Art Direction
The goal of the Merry & Bright 6-pack artwork is to illustrate colorful ornaments hanging on a Christmas tree to communicate holiday cheer. We wanted the illustration to appear bright and whimsical by incorporating playful patterns, textures and detailed background elements.
Inspiration Moodboard – Merry & Bright
Markers Included – Merry & Bright
Final Artwork by Smitha Katti – Merry & Bright Set
Final Packaging Design – Merry & Bright Set
Wonderland 6-Pack
Art Direction
The goal of the Wonderland artwork is to communicate a majestic winter scene with a cozy cottage. We wanted the illustration to focus on the cottage nestled in the middle of a winter landscape, with detailed line work highlighting the windows, doors, trim, paintings on house, etc. so that it appears to be homey and inviting.
Inspiration Moodboard – Wonderland
Markers Included – Wonderland
Final Artwork by Smitha Katti – Wonderland Set
Final Packaging Design – Wonderland Set
Sweetheart 6-Pack
Art Direction
The goal of the Sweetheart 6-pack artwork is to combine hand lettering and floral illustrations to create a heart-shaped message of inspiration and self love. We wanted the illustration to focus on the messaging “follow your heart” with a floral watercolor pattern surrounding it.
Inspiration Moodboard – Sweetheart
Markers Included – Sweetheart
Final Artwork by Smitha Katti – Sweetheart Set
Final Packaging Design – Sweetheart Set
Final 6-Pack Sets
