Objective
The Tombow VIP Club program is a quarterly program that features new product launches and exclusive items. The original mailer box wasn't specific to the VIP Club program and wasn't using current brand colors. The goal for this project included three main objectives:
Goal #1: Incorporate the VIP Club logo so consumers would instantly recognize the brand when mail is received.
Goal #2: Update the illustrations to include products from every category, including: markers, pencils + erasers, adhesives, and correction tape.
Goal #3: Include a pop of color inside the box to add to the experience and incorporate social contact information to eliminate the need for an additional insert card.
The End Result
Two box sizes were designed for this project, one large and one small. Both boxes were printed with dark teal outside with a pop of bright Tombow teal on the inside. This adds an extra element of surprise when opening the box. The VIP Club logo is shown on the front flap, top of the box, as well as the back of the box, so no matter the orientation, customers are sure to recognize the brand.
