Project Brief
This Walmart POP Display was designed to feature Tombow's most popular calligraphy brush pen, the Fudenosuke. The marker comes packaged as a set of two; both markers have black ink and are used for lettering and illustration. The main objective for this sidekick design was to showcase how the marker can be used to create various styles of lettering, calligraphy, and illustration.
As a result, the side panels were designed with 3 sections. The first section incorporated hand lettering to communicate the product name, and the bottom 2 sections are divided in half to showcase calligraphy and illustration with the messaging "Perfect for Calligraphy + Illustration" dividing the artwork.
The display was designed using 1-color to keep the project within budget and to demonstrate that markers include black ink. The bright purple on the 2-pack sets pop against the black and white abstract design drawing users in with contrast.
