Project Brief
The ABT PRO Alcohol-Based Marker Retail Displays were designed for fine art and craft retailers such as Michaels, Blick and Hobby Lobby. Two displays were developed to meet retailers needs based on the full color assortment (108-Color Display) or a smaller color assortment (54-Color Display).
Our goal during development was to be able to feature the same vertical artwork on both displays. Along with differentiating the ABT PRO Alcohol-Based Marker from the well-known Dual Brush Pen water-based marker. My design solution to solve this problem was to incorporate professional style icons on the header display to call out the most important features and differentiators of the alcohol-based marker.
108-Color Marker Display
54-Color Marker Display
