Email Marketing
This email graphic was designed to promote Justin Teodoro, the artist behind the ABT PRO 12-pack marker illustrations. My goals for the main image were to incorporate the colorful gradients used in the ABT PRO branding, to include a large portrait of Justin as the main focal point and to include at least three of his six illustrations without it overwhelming the viewer.
To accomplish these goals, I created an offset grid and placed Justin's portrait in the center and framed him with his illustrations. I included a mix of illustrations, incorporating both subtle textures and detailed character illustrations. In contrast to these intricate images, I used the bold, sleek color gradients as a background for the headline and call-to-action to stand out and lead the viewer to click to learn more about the creative process.
A secondary call-to-action image was also designed to give viewers the option to purchase the ABT PRO 12-pack sets. In this design I laid out all six 12-packs and used the color gradient as the background with the product logo and a simple CTA to "Shop all 12-pk sets".
Instagram Posts
An Instagram series was also created to promote Justin Teodoro and showcase the work he created exclusively for the ABT PRO 12-packs. It was important to me, for this series, to showcase all 12 packaged sets together to show how well they work together, as well as feature each illustration separately to show the detail involved in each piece.
In order to maintain the ABT PRO brand and it's vibrancy and playful colorfulness, I changed the gradient at the top of each image so it changed with each swipe. I also incorporated Justin's Instagram profile photo in the right-hand corner of each piece along with his IG handle to create awareness of his brand.
Instagram Stories
The same Instagram content was repurposed for Instagram Stories. In order to keep Justin as the main focal point of this content, his IG handle and profile image remained at the top of the design while the ABT PRO branding moved to the bottom of the design.
