The theme of the ABT PRO Alcohol-Based Markers Tombow VIP Club box was "Peace, Love and Tombow". This theme revolved around the design I created for the exclusive Tombow Canvas Tote. For this design I created two different icons each for "peace", "love", and "Tombow" and created a diagonal pattern using the icons.
Product Insert
The same pattern was featured on the front of the printed product insert. For the inside panel I created a slightly different layout by focusing the design on a large lifestyle image that incorporates all the box elements together. Product descriptions were associated with each product using a footnote indicator.
Product Launch Email
Typically for VIP Club boxes I stick with the Tombow social media color palette when designing graphics, but I decided to break the rules for that with this product launch so that I could incorporate the ABT PRO branding into the VIP Box launch. In place of the usual colors, I used the bold color gradients for the ABT PRO behind the text of each product description.
Social Media Images
The same color gradients were transferred to Instagram and Instagram Story graphics as well so images remain cohesive. The social media cover photo features the blue to green gradient for the top three quarters of the design and then reveals just a small portion of the product packaging of the ABT PRO 12-pack. This was done intentionally to tease the packaging which had not yet been revealed to customers.
Tombow Website Images
The homepage banner image showcases all products included in the ABT PRO VIP Club Box and includes the pink to orange gradient to call out the brand new product launch. This image clicks through to the product listing page where customers can learn more detailed information about the products, such as color names, product packaging information and detailed descriptions of how each product can be used.
